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Stupid Names

Why smile when you can just look apathetic?

…or Mixing Business with Pleasure

If you read more books than blogs, this is for you. So stay with me for a minute, even if you  get nervous when I talk about DipityRemember the Milk or Twiddla. One of the anomalies of web-based applications is the disconnect between the name and the purpose. A lot of new and existing applications with significant business potential sound painfully akin to a middle school pseudonym or, even worse, a college party game. There’s Twitter, of course. And the ever popular Yahoo.

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