There’s a website that boasts it’s so simple that “even a broker can use it.” It’s a tongue-in-cheek way to reassure CRE professionals about the ease of using the web-based application. But the message is only partly in jest.
A surprising number of smart, successful, well-educated people are still paralyzed by technology. Like a newborn in the arms of a childless person, they hold it nervously… fearful of breaking it, anxious about potential mistakes, data loss and irreparable errors. Continue reading