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The National Multi Housing Council is turning to technology to fight stereotypes about apartments and the people who live in them. It created this PowerPoint, based on a keynote speech NMHC President Doug Bibby made before the Federal Reserve Board of Governors last month.

The NMHC calls it a “powerful advocacy tool” designed to make four key points:

1. America wants rental housing.
2. America needs rental housing.
3. Renters—be they affordable renters or lifestyle renters—are not second-class citizens.
4. There is a growing disconnect between America’s housing needs and its current housing policy.

“A number of macro factors are converging to make rental housing not only desirable, but necessary,” the NMHC states. “ They include a  projected 33 percent surge in population by 2030, a worsening affordable housing shortage and a growing desire to accommodate our population growth in a fiscally and environmentally sustainable manner.”